Bath Co is a market leader in supplying bathroom furniture and products to New Zealand. The company had operated under the family name since the early 1990s. They came to us to create a cohesive umbrella brand for the three bathroom brands in their portfolio. It needed to position Smail & Co as the bathroom experts and talk to wholesale and retail markets.

By combining what they do with their original family name we created a short and succinct brand name. It is honest, straight and says what it is. The tagline was created to include the other areas of the business - WHERE BATHROOMS LAUNDRIES & TILES COME TOGETHER BEAUTIFULLY.

The logo was designed to sit well with the honest nature of the name.

This allows it to work alongside the three brands in the portfolio. The colour palette is simple and sophisticated - using a solid black supported with cool, earthy tones.