AIRBNB HOST

BRANDING

Based in Queenstown and with eight years experience in hotel and holiday home management, the growing Airbnb market led to the development of Airbnb Host. Unlike a generalist property manager, Airbnb Host has a singular focus on hosting - ensuring profiles and properties are looking great and working well.

They came to us to create a brand to visualise their positioning territory. This included being part of the naming process, creating their visual identity and tagline. It needed to position them as the experts in the hosting space, showing their personality of being reliable, honest, caring and professional, with a fresh and friendly approach to the craft of hosting. 

We created a logo mark which has a direct visual relationship with Airbnb through the looped heart in a circle, it needed to have strength as a recognisable stand alone mark.

An fun illustration was created to complete the branding package, used across all collateral and website.

© 2018 by FRANK COMPANY