HUNTER INVESTMENT MANAGEMENT

BRANDING

Hunter Investment Management provides New Zealanders a simple and cost-effective way to invest into global investments.

They came to us to create a brand which encapsulates the essence of their business and who they are talking to. A stable, experienced, professional, knowledgable, client-focussed, transparent, flexible, robust and exclusive business dealing with reputable institutional investors.

Our solution was create a strong, trustworthy, timeless brand. Sharp angles were introduced in the letter forms to represent Hunter's forward thinking, cut through approach balanced with the stability of a straight sans serif font. The logotype will be supported with a library of emotive New Zealand images and graphics including commissioning a black ink illustration of the Karearea (New Zealand Falcon).

© 2018 by FRANK COMPANY