LITTLE & LOVED

REBRAND

Little & Loved is a beautifully curated online store of ethical and sustainable products which are both good for little ones and our environment.

They asked Frank Company to refresh their brand to keep up with their growing business. The brief was to retain a similar colour palette and brush stroke heart element. We incorporated the heart into the '&' to create a strong connected logo graphic which evokes a sense of play to sit with the serious side of making great choices when it comes to our kids and the earth.