MICHEL CESAR

REBRAND & CATALOGUE

Michel César is Bath Co's premium brand - a range of luxury bathroom furniture designed for today's most sophisticated interiors. The original logo had been designed as a signature style but needed to be refreshed and simplified to capture the premium image of the brand set through it's beautiful design aesthetic.

We modernised the script nature of the logo type to create one which says luxury and premium. It is easy to read (and pronounce) at a glance.

By keeping the title case, it still reads as the ‘Michel César’ signature. It was designed to be used in both portrait and landscape form.

As part of the re brand we designed the catalogue in the style of a coffee table book. By developing a series of layout grids the completed book is cohesive while ensuring it is high end and considered.

© 2018 by FRANK COMPANY