VCBC is the most cost effective, accessible bathroom-ware in the Bath Co portfolio. They asked us to develop the brand so that it would sit well with the premium brands. Without compromising the design integrity, it was essential to retain the current customer and not leave them feeling like VCBC was an unaffordable product.

We saw there was an opportunity to not only do this, but to attract another customer who appreciates the beautiful design of high end brands and will find a similar product for a price that's a little gentler on the wallet. With this in mind, we created a tagline "the smart collection". Smart design for the smart (savvy) customer.

The catalogue needed a refresh and to be brought in line with the brand direction. Through the use of a flowing, clean and expansive colour palette, and magazine like layout a new life has been breathed into this very smart bathroom brand.